Every thrifty media whore out there would probably agree - why buy these days, when you can market?

I was hoping that the Tour of Battenkill meant guided tours of like a British Isle village ransacked by Vikings in the 8th century, preserved in its decrepit state (we could pitch the same people who sponsored the Slayer tour to sign on). Unfortunately, of course it’s for a cycling event instead.

According to the listing, last year’s Tour of Battenkill attracted 1200 racers to the event in Upstate New York, which means if you pony up, you get to be the title sponsor of the largest Pro-Am Cycling Race in America! The fifth annual is being held in April ‘09, when they expect 1500 racers and 20,000+ spectators.

I’d borrow funds from the projected Q3 earnings for SB Media Ventures LLC to cover the $150K, but unfortunately I don’t think a cycling event properly aligns with our rock n’ roll image.

(If You Had Money Archive)