The Business of Sports threw up a post today championing the twitter usage of the Worldwide Leader. As much as I’d like to tear it down, and say they’re just using it as a megalo-rss feed, I can’t really do that (BLAST!) As BofS points out, ESPN is actually engaging it’s audience kindof on twitter. For example, Both the PTI and the Around The Horn twitter handles are inviting viewers to ask questions via the platform. For instance, @PTIshow put up a post yesterday asking viewers to suggest a guest for today’s show. Additionally, ESPN Regional Television created @Big12Network for fans to get updates on conference tournament happening - I badly wish The Big East was doing this.

Without letting them get off scott free, of the seven twitter IDs that Business of Sports highlights (minus the true ESPN.com feeder ID @ESPN) the follower to following ratio is about 10 to 1. And I hate, hate, hate to admit it, but Plaschke is the one doing the best job of joining in the fray (1,419 followers; following 1186). So, hop to Reali and fantasy guy Matthew Berry! (Fantasy Guy Matthew Berry gets special commendation for setting his location as Sadly, CT.)

Link: ESPN and Twitter


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