According to the website Famespy, Edward Norton will be running his first New York City Marathon this Sunday to raise awareness and funds for Maasai Wilderness Conservation Trust, which works to preserve healthy ecosystems in East Africa.

Standard, right? Celebrity, seemingly insurmountable cause, arduous charitable task such as running. It’s all very nice in a sort of conventional way.

Norton refuses to be conventional…

He’s bringing along these dudes. Genuine Maasai warriors to run the race with him on Sunday - that’s two of them with Norton running last week in Central Park. Those sneakers bare a stark contrast to their usual running footwear…

David Blaine and Alanis Morrisette are also part of the team. I guess that’s cool.

Get more info, and check out the organization’s web-based fundraising effort at their website Maasaimarathon.com