Ian Mackaye and D.I.Y. America gone Mainstream?
Posted on January 19th, 2010 by Mike under musicTrying to figure out his angle here. Because the Ian Mackaye that I know would avoid like the plague anything with even a tinge of corporate sensibility. So, what exactly is he doing in a web series called D.I.Y. America that’s produced by Nike’s ad agency, Wieden+Kennedy?
Along with Sonic Youth’s Thurston Moore and some of the old school of skating’s finest, Mackaye is featured in an episode (or part of one) called Skate & Create, which “explores “the skaters’ gaze”— the way a skateboarder looks at the urban environment in a completely different way from others.”
It’s not bad – not nearly as clownish as the phrase skaters’ gaze would suggest – but I thought you were militant about this sort of thing, Mackaye? After all, it’s called D.I.Y. America, yet the video is only available on W+K’s website here?
I’m sure he had his reasons, still, I’d like to think of Ian Mackaye like this: on a budget stage performing a $5 show.
Ian MacKaye Gets DIY For Nike’s Ad Agency (STEREOGUM)
Photo via Flickr
January 21st, 2010 at 9:07 am
[...] Ian Mackeye and D.I.Y. America going Mainstream? — (Steady Burn) [...]
January 21st, 2010 at 4:17 pm
Update on story, video taken down, MacKaye responds: http://www.washingtoncitypaper.com/blogs/artsdesk/music/2010/01/21/ian-mackaye-on-d-i-y-america-i-dont-know-what-the-fuck-any-of-this-is-about/
June 2nd, 2011 at 3:37 am
Thanks for the post. I am currently working on my frozen yogurt site at: http://www.frozenyogurtrecipe.org/frozenyogurtrecipe/. In fact I got some great design tips here at Ian Mackaye and D.I.Y. America gone Mainstream? | Steady Burn. Looking forward to reading future posts.