Hey, if a team that lost games during the regular season 47-7 and 56-35 – with a Quarterback who has come back from the dead more times than agent Tony Almeida on 24 – can make it to the Superbowl, then why can’t a blog that rambles on about Lil Wayne, roller derby, Natalie Gulbis, and kickball get in on the Superbowl marketing blitzkrieg, right?

Right. That is why yours truly has been given the privilege of giving away this cachet of prizes from Pepsi.

This Ultimate Pepsi Super Bowl Party Pack includes:

• 1 football
• 1 beverage pail
• 1 snack helmet
• 2 key chains
• 2 hats
• 2 t-shirts
• 5 Pepsi 24 pack coupons
• 5 Frito Lay coupons

The process is real simple, just go to Facebook here and become a fan of the new Steady Burn fanpage. I’ll be adding righteous content to this page moving forward. You can go there right now and check out the videos from last year’s debauched experience attending all three legs of the Triple Crown of Thoroughbred racing. I also added some photos of the RZA taking on chess prodigies on his birthday at a Wu Chess event from last year.

On Monday I’ll kick off Superbowl week by selecting a winner from all the Facebook fans and I’ll FED-EX you this prize pack. (I’ll even pop for two-day delivery!) Hugging Harold Reynolds is giving one of these away too, and they have a much more creative approach. So head over there and offer up your best Superbowl watching experience, and double your chance to win one of these bad boys!

To address a few FAQs, this is totally a boiler room operation we’re running here, so people I know personally are absolutely eligible. Also, if you email me a photo of your dog and promise to make him or her wear the chip helmet during the game (with the Doritos bowl filled) the odds may be skewed in your favor.

So on Monday morning I’m planning to have my lovely assistant (fresh off her stint at the Rusted Gun Saloon, pictured above) write everybody’s name down on little slips of paper, throw them all into a hat, and pour me a snifter of brandy. I’ll then select three names and take a healthy swig.

Next, I’ll light-up a cuban stogie, take a puff, then torch two of the names and those people will receive absolute squat. The person whose name dons the remaining slip will emerge victorious and receive the t-shirt, the football, the beverage pail to add to their collection, the league rated impact resistance snack helmet, and all the other accoutrement you see above

……..

Go to Facebook and fan the Steady Burn page right now because the winner will be selected at dawn on Monday (I gotta smoke down that Cuban, crush brandy, kick my lovely assistant off my apartment premises, and show up for work by 9 – it’s going to be a daunting A.M.). Every human alive is eligible, except for this kid…

Go to the Steady Burn Facebook Page!

9Queens, a non-profit organization started last year by an Ivy League grad and a former National Chess Champion, hosted a team speed chess tournament Saturday, July 5th in New York City at the Chelsea Art Museum.

Teams of two squared off in 10-minute timed matches with teammates alternating moves.

Rap impresario and chessmaster the RZA came through, and teamed up with Jennifer Shahade – two-time Women’s National Chess Champion and co-founder of 9Queens – to take on two N.Y. prodigies. Check it out:

9Queens is a national organization dedicated to providing chess education in low-income and impoverished communities. Also on hand was Wuchess.com, a social network for chess players that was launched earlier this year by RZA, and donates proceeds to the Hip-Hop Chess Federation.

Check out more photos from the 9Queens Knockout Invitational on flickr.

Chess players from I.S. 318, the 2008 Girl’s National Chess Champions

Adisa Banjoko, founder of the Hip-Hop Chess Federation

Links:

• Tucson Q&A with Jean Hoffman
• Website for New Non-Profit, 9Queens, Launched
• Brooklyn Public School is Big Winner at National Championship