Trying to figure out his angle here. Because the Ian Mackaye that I know would avoid like the plague anything with even a tinge of corporate sensibility. So, what exactly is he doing in a web series called D.I.Y. America that’s produced by Nike’s ad agency, Wieden+Kennedy?

Along with Sonic Youth’s Thurston Moore and some of the old school of skating’s finest, Mackaye is featured in an episode (or part of one) called Skate & Create, which “explores “the skaters’ gaze”— the way a skateboarder looks at the urban environment in a completely different way from others.”

It’s not bad – not nearly as clownish as the phrase skaters’ gaze would suggest – but I thought you were militant about this sort of thing, Mackaye? After all, it’s called D.I.Y. America, yet the video is only available on W+K’s website here?

I’m sure he had his reasons, still, I’d like to think of Ian Mackaye like this: on a budget stage performing a $5 show.

Ian MacKaye Gets DIY For Nike’s Ad Agency (STEREOGUM)

Photo via Flickr